Thursday, March 31, 2011

'Digital' is the way to keep it REAL!


clear background of-http://en.wikipedia.org/wi...                    Image via WikipediaIt is interesting- its 2011, the age of BBM's and FaceBook's. The age when people - who sit across the table yet are always multi-tasking on a small 4inch by 3" device in their hands.

Let's be honest, how many of us were either at the stadium or at a sports bar or may be with friends at home, watching the 'match of the century'- India Pakistan cricket world cup semi finals. We were geared up in the blue jerseys- 'bleeding blue'- cheering the blue squad to win it. Yes baby.. bring it home.

It all started the day earlier when status messages started reading- Mohalli. Somebody who could not manage to buy the 1000 INR ticket (being sold at 20000 INR), decided to keep it real. His status message read- Not in Mohalli- but my Mohalla!! Yes, there were zillions or ZOOTs of these mohalla parties. But, with each ball, each cheering, each wicket, amidst the cheering of the crowd at the stadium, the pub, there was this new buzzing sound. The buzz of my black-berry. 

Yes, the FB messages were being updated, the blackberry messenger messages being exchanged and all this happening when most of us were sitting - face to face with a huge or not so huge crowd. Infact, what was cool was getting messages from ground zero - the heart of all the action. Fans were updating pictures or sending analysis of the game or just cheering to the sprit of the game.... all in the digital world.

The point is, the digital world is the way we keep it real today. A bit oxymoronic. But that is my world today.

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