Design Strategy is a much used- misued term in recent times. Consulting firms have come into the market, with innovative solutions around product development and service development. Often, they form a back door entry into the strategic management process of a company.
When we look closely, its very interesting to see how these companies have developed a structured consulting process. IDEO, the McKinsey of the design/ innovation consulting space calls it a design thinking.
Other significant companies in this space- What if, Watt International et al, are not positioned as a niche product development company, niether a think thank, but strategic consulting firms which use an innovative approach to solve problems.
Wonder if old school companies like McKinsey need to re-think the way they approach. Innovation around the way they deliver their services.
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