Cool Marketing Ideas

Consumer experience improvement does not necessarily have to be full of modern day gadgets. It can just be some basic ideas executed well. In my mind, they can be classified into the following categories:

Crowd pleasing:
These are big event, typically taking place in a big city like new york. They are targetted at creating a drama, involve a lot of people and are a 'show and tell'.

Here are a few examples from recent times:

Target: March 2010

This astonishing and beatifully executed live fashion show simply mesmerized us -- and the thousands who gathered to watch on the streets below. An ingenious way to promote a product, while engaging viewers in a tangible experience
http://www.ted.com/initiatives/aws/target_kaleidoscopic_fashion_s.html

Grand central frozen
http://www.maniacworld.com/frozen-in-grand-central-station.html

Dulux Advertisement
http://www.ted.com/initiatives/aws/dulux_walls.html

The candid camera advertisements of Frooti
http://youthonads.com/frooti-why-grow-up/