For marketers in the US, getting a spot during the Super Bowl is a make or break moment. In a TV ad spot of 30 sec advert spot, the advertiser experts to reach 43 million eye-balls. Marketers design advertisement campaigns to outdo each other and stand out. The advertisement campaigns generate a buzz post the first unveiling, and continue to genertate viral. The ROI of these campaigns is not truly identified, but it surely generates high interest.
In India, cricket generates the same high level of interest. Here is a spot comparison of Super bowl and the biggest sporting event – ICC cricket world cup 2011.
In addition to these, in line with the superbowl trends, leading brands in India have started launching campaigns targeted at the event. Attached below are a few examples.
Official – ICC campaigns:
Official- ICC theme song:
Some basic facts and figures:
Super Bowl : Audience 4.5 million ؛ Adversiting spend $10.1 bn
ICC world cup Audience127 million (India alone) Adversiting spend $422 mn ($ 150 MILLION)
ICC world cup Audience127 million (India alone) Adversiting spend $422 mn ($ 150 MILLION)
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