Image by Getty Images via @daylife2008 - 2011- It took three years to take this kid from a performer being shot on home video's posted on you tube to a teenage heart-throb doing concerts at MSG. Yes, the power of social media.
Did you know, today's teenagers spend more time online than watching TV. Scooter Braun's, discovery of Bieber accidentlly online via a you tube video is well known. However, this might the first example of the phenomenon called social media. It was not only his discovery, but his subsequent gaining of popularity via social media points to the value social media can generate. During his tour of 180 cities, when he was still unknown, Justin would tweet every day- on what he was doing next- the next city he will be in concert- the next radio station he will be unplugged. As people started listening to him, they started following his tweets and him. The crows started collecting in front of the music stations, the halls he was to arrive at. Thus, tweet by tweet, was build this phenomenon called Bieber.The Egyptian revolution is yet one more examples. It is believed, the government cut down the phone lines, but the facebook phenomenon ensured people knew where the revolutionaries were collecting.
What i find interesting, is that it is a belief, that as people are becoming increasingly digital, physical contact and activities done by meeting up are reducing. The above two example illustrate contrary. The digital world was infact the primary activator in creating an offline community.
Are we seeing a paradigm shift- when the online communities are supporting communities offline?
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