Vendor space and internal to organizations

Ever wondered how the vendor market shapes up?

Looking at the vendor landscape, i feel, any emerging platform- which has a long term potential will see the emergence of a vendor landscape. If vendors are getting into a market, it is a leading indicator, that the platform  will become big, and may be, as a big organization, you need to start exploring developing internal capabilities in that space.

Marketing Evolution!

The trigger for this blog is the link below:http://blog.hubspot.com/blog/tabid/6307/bid/31278/The-History-of-Marketing-An-Exhaustive-Timeline-INFOGRAPHIC.aspx

This is an infographic, which talks about the evolution of marketing. In recent times, we hear marketers crying out loud that they do not understand their consumer. The consumer space is growing at a pace, that is hard to keep up with. Technology has been a key driver for the same.

I often wonder, how much of this is just a problem of an old wine in a new bottle. After all, when TV was introduced the first time, the telemarketing was introduced the first time, the marketer was struggling to understand, how to capitalize on these new opportunities. Was the challenge of the marketer of the 60s or the 70s any different from the challenge of the marketer today. Is so, what?

I wonder, if the issues that the marketer of 60s was grappling with- ever changing channel numbers, understanding customer behavior, is relevant today also. Here are the similarities:
- Both marketers needed to understand the new emerging technology and how the consumer is using it
- Both marketer is required to understand the changing consumer behavior w.r.t to new technology and if it has an impact on the changing values of the consumer

How much what we see as our unique challenge is unique? Is it possible to build over human thinking- or is the evolution just incremental.

Related articles

• The Content Marketing Explosion {INFOGRAPHIC} (edelman.com.au)
• Maximizing Customer Value with Behavioral Marketing (sitecore.net)
• Infographic: The Content Marketing Explosion (marketingtechblog.com)
• Infographic: 'The History of Mobile App Stores' (mobile-ent.biz)