Cool Ideas! Kloutscore.com

I have been researching on social media measurement for a few months now. One of my earlier posts spoke about this phenomenon. There is a huge amount of interest out there on how can one use social media for their own benefits.

Social media is a kind of online networking. How many friends do you have on facebook who are your acquaintances and not really friends. If you recommend something- more often than not, you will not get a response from them or may be a one line response. Many of the 500+ friends out there are a result of a polite gesture.

For a marketer, the question is- if you have 500+ friends, does that mean you are a huge influencer??

Not too sure.

Companies like KLOUT.COM are measuring your klout score. Check it out!

Related articles

• Opting In to Social Media (it's not what you think) (lisarivero.com)
• The social media revolution inside (winningbysharing.typepad.com)
• Next Up: A Social Media ETF (paul.kedrosky.com)
• Social Media Revolution Video 2011 (prwarrior.typepad.com)

Are online communities now supporting offline communities- Justin Beiber or Egypt..!

Image by Getty Images via @daylife

2008 - 2011- It took three years to take this kid from a performer being shot on home video's posted on you tube to a teenage heart-throb doing concerts at MSG. Yes, the power of social media.

Did you know, today's teenagers spend more time online than watching TV. Scooter Braun's, discovery of Bieber accidentlly online via a you tube video is well known. However, this might the first example of the phenomenon called social media. It was not only his discovery, but his subsequent gaining of popularity via social media points to the value social media can generate. During his tour of 180 cities, when he was still unknown, Justin would tweet every day- on what he was doing next- the next city he will be in concert- the next radio station he will be unplugged. As people started listening to him, they started following his tweets and him. The crows started collecting in front of the music stations, the halls he was to arrive at. Thus, tweet by tweet, was build this phenomenon called Bieber.


The Egyptian revolution is yet one more examples. It is believed, the government cut down the phone lines, but the facebook phenomenon ensured people knew where the revolutionaries were collecting.

What i find interesting, is that it is a belief, that as people are becoming increasingly digital, physical contact and activities done by meeting up are reducing. The above two example illustrate contrary. The digital world was infact the primary activator in creating an offline community.

Are we seeing a paradigm shift- when the online communities are supporting communities offline?

Related articles

• The social media revolution inside (winningbysharing.typepad.com)
• Taking a day off of social media. That' (carfreebrad.com)
• Five things social media can't do (econsultancy.com)

Why is consumer experience important?

In today's world unique selling proposition and creating a differentiated product/ service offering is a much used and missused concept. Organizations have focused on building a consumer centric marketing organizations for over a decade now. The concept once focused on developed products or services where the consumer was at its centre, however, the marketplace today is filled with such products/ services that this is not longer a differentiating factor. So, how can organziaitons differnetiate them selves in the market place to catch the consumer eyes?

More so, once captured the attention of the consumer, how can organziations continues to hold the attention of  the consumer, as in today's world, with the  number of choice easily accessible are rising, the likely hood that a consumer will be loyal to a brand is low.

These are some of the questions that today's marketers need to address. Experimenting and innovating on consumer experience can be the new way of differentiation. Can this potentially be the next wave of innovation in the marketing space, is this the new buzz word?

Companies like the American girl place, Ikea, Apple have been leaders here. However, is this phenomen becoming more mainstream. The answer is yes, yes, yes.

My next blog will talk in detail about this emerging new phenomemon and the tactics used by companies.

Brand TJ!!

Inmates of Tihar Jail - packing snacks! Ahoy, here comes brand TJ!!!

Will you ever buy a product produced by the inmates at Tihar Jail? http://www.tihartj.nic.in/A question the marketers of brand TJ would be asking each day, as they launched the brand TJ.