In today's world unique selling proposition and creating a differentiated product/ service offering is a much used and missused concept. Organizations have focused on building a consumer centric marketing organizations for over a decade now. The concept once focused on developed products or services where the consumer was at its centre, however, the marketplace today is filled with such products/ services that this is not longer a differentiating factor. So, how can organziaitons differnetiate them selves in the market place to catch the consumer eyes?
More so, once captured the attention of the consumer, how can organziations continues to hold the attention of the consumer, as in today's world, with the number of choice easily accessible are rising, the likely hood that a consumer will be loyal to a brand is low.
These are some of the questions that today's marketers need to address. Experimenting and innovating on consumer experience can be the new way of differentiation. Can this potentially be the next wave of innovation in the marketing space, is this the new buzz word?
Companies like the American girl place, Ikea, Apple have been leaders here. However, is this phenomen becoming more mainstream. The answer is yes, yes, yes.
My next blog will talk in detail about this emerging new phenomemon and the tactics used by companies.
More so, once captured the attention of the consumer, how can organziations continues to hold the attention of the consumer, as in today's world, with the number of choice easily accessible are rising, the likely hood that a consumer will be loyal to a brand is low.
These are some of the questions that today's marketers need to address. Experimenting and innovating on consumer experience can be the new way of differentiation. Can this potentially be the next wave of innovation in the marketing space, is this the new buzz word?
Companies like the American girl place, Ikea, Apple have been leaders here. However, is this phenomen becoming more mainstream. The answer is yes, yes, yes.
My next blog will talk in detail about this emerging new phenomemon and the tactics used by companies.
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